~/humanssystems.com

Proof

What we replaced. Client names shared with permission, anonymized otherwise.

US performance agency – context warehouse

type: Data warehouse + multi-client dashboard + AI-ready foundation

what was replaced: Reporting scattered across platform UIs and spreadsheets, no cross-channel view, no historical data beyond what the platforms retain

how: BigQuery warehouse with daily pipelines through the official APIs (Google Ads, Meta, Northbeam, AppLovin, Pinterest, Shopify, Triple Whale), historical backfill, medallion architecture. Custom dashboard on top: business health, channel performance, campaign and creative breakdowns, across every client. Operations registry structured so an LLM can query the right tables instead of drowning in raw rows.

result: Every client, every channel, one place. History preserved. The foundation their AI layer runs on.

status: Live

vendezvitevendezbien.fr

type: Lead generation platform + marketing automation

what was replaced: Manual lead generation — referrals, cold prospecting, no digital pipeline

how: Built a real estate price analysis tool on French government transaction data (DVF). Visitors explore property prices for Southwest France, then hit a lead gate after 3 interactions. Email captured to Supabase, triggers a 4-email Brevo nurture sequence, pushes toward a property estimation request. Meta ad campaigns to drive traffic to the lead magnet. PPC AI Agent via Markifact to manage, optimise and report on campaigns.

result: Fully automated lead pipeline. Warm leads delivered by email with no manual follow-up setup.

status: Live

contact: Naum Durieux

15 years of paid media from the inside. We know which click-work costs the most, and what it takes to make the automation actually stick.